What is a marketing consultant?
Someone you hire for judgment rather than execution: they assess your marketing, identify what is underperforming and why, and hand you a prioritized plan. Agencies sell you the doing; a consultant makes sure the doing is pointed at the right things.
What does a marketing consultant do?
In our case the work is productized: a pre-session audit of your website, search, email, and ads, a 90-minute working session, a written Marketing Priorities Report within 48 hours, and a follow-up call two weeks later.
How much do marketing consultants charge?
Hourly consultants typically run $100 to $300 an hour, and open-ended retainers climb from there. We charge a fixed fee instead: $750 for nonprofits and $950 for small businesses, backed by a money-back guarantee.
How to hire a marketing consultant?
Check that they have operated at your scale, ask to see a sample deliverable before you commit, and prefer a fixed scope over an open-ended retainer for a first engagement. A bounded diagnostic is the lowest-risk way to test the fit.
How to find a marketing consultant?
Referrals and reviews beat directories. Then read the consultant's own marketing critically: if their site cannot explain what you get, when you get it, and what it costs, their plan for your marketing will not be any clearer.
What makes a good marketing consultant?
Pattern recognition from decades of real campaigns, the honesty to tell you what to stop doing, and recommendations specific enough to act on the same week. If the advice could apply to any business, it is not advice.