Marketing Priorities Report
What is working
- Google Business Profile is strong and recent
- Community engagement on Facebook is genuine
- Core service pages exist and are indexed
What is broken
- The website is not converting visitors into leads High impact
- Google Ads spend is not tracked to conversions High impact
- No email list, no follow-up after the first contact Medium impact
What to fix first
- Put the phone number and one clear call to action above the fold on mobile
- Turn on conversion tracking in Google Ads before spending another dollar
- Start the list: one form, one welcome email, this month
Sample. Structure and depth match every delivered report.


